As producer Mukesh Bhatt declares, "This is war." Piracy reached alarming proportions in the past six months. As losses run into crores of rupees, a panicky Bollywood is desperately seeking solutions. The lucrative middle-class market, which had abandoned theatres for video in the early '80s and was lured back a decade later with sagas like Hum Aapke Hain Koun,is once again threatening to retreat into its comfortable cocoon. The latest films are being shown on cable TV with impunity - sometimes even before they have been released. After a year of murders, extortion, underworld threats and a record low box office, Bollywood is now battling the cable. It's the latest body blow to an already collapsing film industry. "In a week or two, they'll show it on cable, yaar," she reasons. For Salman Khan's latest, Jab Pyar Kisi Se Hota Hai (JPKSHH),she didn't make the effort. Lately, however, the enthusiasm - braving the crowds, commuting and the spiralling ticket prices - is waning. She sees the latest releases in cinema halls, accompanied by her nine-year-old son. Leena Mogre, a Mumbai fitness expert, is an avid Hindi movie buff. Movie: Ghulam Director: Vikram Bhatt Released On: July 19 Pirated Version Released On: July 28
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